//Case Studies

With TOYI®


is now a toy.

With Toyi every kid is a toy designer!


With a kit consisting of wheels, feet, eyes, joints, sticks, flexible rings and junction parts, kids aged 6+ can transform any object around them into a toy of their own creation.


A water bottle can turn into a rocket, an old box to a train compartment or a pine cone to a cute monster.


With Toyi, children can design their toys on their own or along with their friends, improve their creativity by making their dream toys come to life.


In this way they become real explorers interacting with their physical and social surroundings, and their inner worlds.



We have helped Toyi with molding and manufacturing of their parts.


Original parts were optimized for production and a mold design that would meet their budget have been developed.

TOYI® molds were optimized for manufacturing a number of different parts on the same mold.


This approach allowed us to create a low cost, rapid roadmap which was aimed to be completed by the time kickstarted campaign was over.

In order to achieve 0 waste, TOYI was produced from recycleable materials.


Mold runners are granulated and reused in the production process.

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